A series of reports from The Industry Measure (formerly TrendWatch Graphic Arts) this summer outline the importance variable data printing has gained.
According to “The Multichannel Mix—Creatives: The Role of Print, Web, Wireless, and Other Platforms in Today’s New Media Environment” report…
- – in Summer 2007, 12% of all graphic design and production firms cited “using the Internet more effectively” as a business challenge, an all-time low;
- – in Summer 2007, 45% of ad agencies said that “variably-printed direct mail” was becoming more important for marketing;
- – in Summer 2007, 29% of ad agencies said that “print catalog mailings” were becoming less important for marketing.
“Which Media Channels Do You Feel Will Become More Important in the Next 12 Months to Promote Your Clients’ (or Your Own) Services or Products? All Design & Production Establishments, Summer 2007″
[Source: The Industry Measure]
[Source: The Industry Measure]
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